We remain dedicated to the enduring values of integrity, high ethical standards and treating people fairly and with respect.

Goal:
To build our group profitably with a near-team target of doubling the market value (based on the 1997 market value) of AMCO Group thus enabling us to face the challenges of next century. To achive our goal , we have a determined focuss on growth. Growth will be based on our Groups core strengths-our longstanding expertise in the wire field and our record innovation in both upstream and downstream products. Our business shall be competitive and shall grow by leaps and bounds as a result of the superior advantage they derive from our conglomerate highly capable people, technology, global market power, strong brands franchises and business practices.

VALUE CREATION STRATEGIES:
Global leadership:
In wire Drawing field, we shall be numero uno in our national business so that we can consistently add and capture value in the fast-changing, competitively intense wire industry. We shall extend into developing countries with strong potential for significant new business, while continuing to grow in the Indian markets where we alredy have a major base. In short, we will target undeveloped reserves and growth markets in the Middle - East, Africa, Latin America and Caribbean while maintaining a strong present in our sub continent.

INNOVATION:
We shall capitalize on our strengths in cold working of materials and engineering to refuse new technology and renew existing product lines, thus tapping global Oppertunities for new business.
Additionally, we will maximize the value of our offerings through creative business approaches.

ALLIANCES AND ACQUISITIONS:
In machinery and specialties, we shall pursue alliances, joint ventures and acquisitions that offer significant potential for growth, profitability and strengthened competitive position.

CUSTOMER FOCUS:
We shall leverage our strengths across our business around the globe, so that we shall be the best at understanding and delivering what our customers truly value and cherish.